Advanced Fundraising

Advanced Fundraising enhances your ability to segment and target the members based on their giving patterns.  Renewal, lapsed-rejoin and additional gift mailings output files with a wide range of personalization fields.  Segmentation reports output information about member giving patterns and flag members for better targeting. 

Mailings

► Additional gift appeals: by giving level, status, suggested upgrades based on last add-gift

► Lapsed/rejoin appeals: upgrades based on last member gift or member-year total

► Monthly renewal series: targets members due to renew; integrates with renewal reports

Reports

► Gift purpose: break down gifts by new, add-gift, renewal or rejoin

► Percentage response rate: percent of list making a gift

► Return on investment (ROI): gross revenue over mailing cost revealing net income

► Response by user-defined geographic locations

► Retention by additional gifts: effect of add-gifts on donor renewals

► Additional gifts by source of prior gift and by longevity

Donor Segmentation – Produces Reports & Flags Records

► Donor pyramid: score donors by nine level matrix of gift size and frequency

► Giving frequency and recency:  number of donors who give 1, 2, 3 or more times a year

► Membership levels: segment donors into ten giving levels based on user-selected gift type

► Multi-year giving: score donors based on the long-term annual giving

► Membership Percentiles:  flag donors based on their position 00 to 99 by gift size

► Donors by Zip: counted by ZIP5 or ZIP3

► Donors by Period: donors giving within a specified date range

Revenue Planning

► Periodic Budget review: budget projection vs. collected income

Renewal Reports

► Income projections

► Detailed Mailing Analysis produces Income Summary and Response Summary for up to 7 renewal hits

► Renewals by geographic locations

► Renewal upgrade trends: global survey determines average member upgrades

Setup Capabilities

► Renewal Source statistics are compiled by mailings and reports; also can be edited for detailed results

► Upgrade table: maintain table of custom upgrade levels, which in turn enable personalized upgrade asks



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What are other stations saying about MemSys?

We are long-time users of MemSys. Being a joint licensee with dual memberships for radio and TV presents many challenges and MemSys has always been up to the task.

Angela Meadows

Member Services Manager

West Virginia Public Broadcasting

http://www.wvpublic.org